Veggie-Only Burgers with Jason Rosenbaum of Actual Veggies

4 actual veggies patties

In this episode of The Vegetarian Zen Podcast we welcome co-founder of Actual Veggies, Jason Rosenbaum, Actual Veggies offers delicious chef-crafted fresh and refrigerated burgers that celebrate vegetables because they are ALL vegetables! 


Jason Rosenbaum and Hailey Swartz of Actual Veggies


Jason Rosenbaum

jason of actual veggies

A serial entrepreneur by nature, Jason Rosenbaum co-founded Actual Veggies in March 2020 after he personally revamped his diet and realized that, while grocery aisles were full of “better for you” imitation meats and veggie burger options, all were either highly processed, frozen, bland, or loaded with preservatives.

He set forth on a mission to create a brand that offers better, healthier and real plant-only veggie burgers. As CEO, he is responsible for driving the strategic vision of the brand and its product line and is focused on elevating and educating consumers about vegetable/plant-only burgers.

He and co-founder Hailey Swartz are also responsible for driving the brand through current and existing retail and foodservice channels.


Hailey Swartz

hailey swartz of actual veggies

A professional product and strategy expert, Hailey Swartz co-founded Actual Veggies in March 2020 with the vision of creating a brand that offers better, healthier, and real plant-only veggie burgers. She is an accomplished leader in digital strategy and partnerships who is tapping into her passion for connections and relationships for the brand. Along with co-founder and CEO, Jason Rosenbaum, Swartz is managing the marketing, visibility, and partnership opportunities of Actual Veggies to help grow and expand the reach of the company to other channels.


About The Burgers

In our interview with Jason, I mentioned that I like to think about the next wave of plant-based products as “plant-based 2.0,” meaning that it’s not just enough to be meatless; being healthy seems to be more in focus now.

Actual Veggies patties are not only 100% veggies but they are also:

  • Gluten-free
  • Soy-free
  • Nut-free
  • Preservative-free
  • Kosher

These burgers are definitely raising the standard for what is possible!


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