Unreal Deli is the REAL Deal! Chatting with Founder Jenny Goldfarb

jenny goldfarb of unreal deli

In this episode of The Vegetarian Zen Podcast we welcome Jenny Goldfarb, the founder of Unreal Deli, the finest plant-based deli meats inspired by over 100 years of New York deli history. 

We talk to Jenny about what inspired her to create Unreal Deli and about her experience on Shark Tank, where she struck a deal with Mark Cuban. 

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Disclaimer: Information on this site is presented for educational purposes only. Always speak to your doctor before beginning any new diets or supplements. This information is not intended to diagnose, treat, cure, or prevent any disease.


Who Is Jenny Goldfarb?

Jenny Goldfarb, aka Mrs. Goldfarb, is the founder of Unreal Deli.

She grew up on the Standard American Diet (SAD) and in her early 30s learned about the plight of animals on factory farms, which led her to adopt a plant-based diet. After much trial and error, she became a wiz in the plant-based kitchen and realized the thing she missed most after becoming vegan was premium NY-style deli meat.

jenny goldfarb unreal deli meat sandwiches

The Beginning of Unreal Deli

Born in NYC and as the great-granddaughter of New York delicatessen owners, Jenny Goldfarb uses her  roots in the New York deli business to truly bring Unreal Deli to life.

Jenny created Unreal Corn’d Beef as a response to the NY-style deli meat she craved but could no longer enjoy after becoming vegan.

With one little oven to cook her meats (and a bun in the oven!), Jenny shopped Unreal Deli sandwiches around the big delis of LA and found places on their permanent menus. This got the attention of Whole Foods and landed her on Shark Tank, where Mark Cuban offered her more than double the cash she was asking for.

“Unreal has a chance to be the leading provider of plant-based deli counter meats in the country. Every great company starts with a great entrepreneur, but needs great products to really grow into powerhouse. Unreal has both.” –Mark Cuban

What Are the “Meats” Made From?

Unreal Deli makes their meats from plants rather than creating them in a lab as some other faux meats are. They are complete proteins and contain a wide range of vitamins and nutrients.

They are:

  • Plant-based
  • Kosher
  • Animal-Free
  • Cholesterol-Free
  • Nitrate-Free
  • Low-Carb
  • Protein-Packed


Where Can I Buy Unreal Deli Products?

As of early 2021, Unreal Deli products can be found in thousands of stores across the country. Nearly every major supermarket chain in the US is falling in line to carry Unreal Deli products including here in Texas, where they’ll be carried at HEB stores! YEAH!

You can find a Store Locator on her website to find places near you.


Where You Can Find Jenny


For the week of April 4, 2021 only,  Jenny is offering Vegetarian Zen listeners an 18% discount for online purchases by using the coupon code UNREALZEN. Use this link to take advantage of this coupon!


Please note that some of the links on this page may be affiliate links.  That means at no additional cost to you, we will earn a commission if you decide to make a purchase through one of our links. We never recommend or provide affiliate links to products or services we do not use ourselves or that come from a trusted resource. Our ultimate goal is to provide helpful products and advice to you, our readers, and listeners.


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Thanks for listening!

Peace and Veggies,
Vickie and Larissa

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